Paul Tse

Paul Tse is the Chief Marketing and Digital Officer of FWD Hong Kong & Macau, overseeing the company’s marketing, branding and corporate communications, customer data analytics, direct and telemarketing, as well as partnership distribution. Paul also has another crucial role in leading the company’s digital transformation, direct-to-customer (DTC) digital sales distribution, and acceleration of digital touchpoints for more real-time customer engagement.

Paul has near 30 years of experience in marketing, sales and business strategy across various industries and multinational companies such as airlines, financial institutions, and retail and luxury brands. He has a wealth of experience in integrated and multi-channel marketing programmes on branding, customer relationship management, loyalty programmes, digital marketing and e-commerce. 

Paul holds an Executive Master of Business Administration (EMBA) degree and a Bachelor of Social Science degree from the Chinese University of Hong Kong. Paul has a passion for soccer and brewing great coffee outside of work!