BPI AIA names new CEO

She was previously the Head of Partnership Distribution Sales Channels.

BPI AIA has appointed Karen Custodia as its new CEO.

Custodia takes on the responsibility of overseeing BPI AIA’s growing Partnership Distribution Channel and managing its strategic relationship with BPI while providing leadership to support a wide range of initiatives.

Prior to her appointment, she held the role of Head of Partnership Distribution Sales Channels at BPI AIA since 2014. In her previous role, she led a team of over 1,500 employees from the In-Branch Corporate Sales, Direct Sales, Private Banking, and Telesales teams.

Custodia replaced Surendra Menon, who served six years as BPI AIA CEO and was recently appointed as Director of Partnership Distribution of AIA Indonesia. Custodia will work closely with and will be directly reporting to Kelvin Ang, CEO of AIA Philippines.

BPI AIA is a joint venture between two icons of the financial industry, AIA Philippines (formerly AIA Philam Life) and the Bank of the Philippine Islands (BPI).