Howden assembles broking operations, forms unified brand

The unified brand is effective immediately across its offices in the region.

Global insurer Howden renamed its high-net-worth life insurance broker to Howden Private Wealth.

Formerly IPG Howden, the rebranding initiative comes after Howden's announcement in April, stating its intention to simplify its business structure, with insurance broking, reinsurance broking, and underwriting now reporting directly to David Howden, the CEO.

David Howden, CEO of Howden, commented "As we introduce our new brand and embark on our 30th year, we're thrilled to mark this fresh chapter for Howden. I'm incredibly proud of what we've built. The Howden brand now represents 15,000 people across 50 countries, not only highlighting the scale of our operations serving millions of clients but also showcasing a vibrant and dynamic visual identity that reflects our collective uniqueness,”

ALSO READ: Howden acquires Insurance Underwriters (NZ)

"As part of this unification, IPG Howden, Asia's leading high-net-worth life insurance broker, will be rebranded as Howden Private Wealth, effective immediately. It will continue its focus on offering tailored, high-quality life insurance and wealth planning solutions to our affluent clients across Asia and EMEA,” Goh Chye Huat, Regional CEO of Howden Asia, added.

"[As] we introduce this exciting new visual identity, we are looking towards a limitless future. Our combined capabilities in retail, specialty, reinsurance, and high-net-worth segments will enable us to fully leverage our global expertise and seamlessly support our clients across Asia." Huat stated.

Effective immediately, Howden's operations in Asia, comprising over 1,000 professionals across retail, specialty, reinsurance, and high-net-worth sectors, will be represented by this unified brand, with offices in Singapore, Philippines, Thailand, Indonesia, Malaysia, and Hong Kong.