Condiments giant launches first-ever ketchup insurance policy

Research showed that 48% of its customers experienced ketchup-related mishaps.

Heinz Arabia has introduced the world's first ketchup insurance policy, responding to the common mishaps associated with ketchup spills and stains.

Covering 57 types of claims, the insurance offers swift compensation for stains on various surfaces, from carpets to clothing.

Heinz-lovers in the UAE can redeem compensation through rewards such as home cleaning services and spa treatments via its MyBenefits app.

ALSO READ: AIA Singapore welcomes interns in first corporate-led programme

“Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it. That's why we're rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free." commented Passant El Ghannam, Head of Marketing at Kraft Heinz MEA in a press statement.

Individuals experiencing ketchup-related mishaps can apply for compensation through Heinz Arabia's website or social media channels.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit